eGFR - Kidney Health
Client: Menzies Research Centre
Making eGFR and kidney function easy to understand
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eGFR (estimated glomerular filtration rate) is a key measure of kidney function, but its meaning is often unclear to patients and communities. Clinical explanations rely on technical language and numerical values that can be difficult to interpret without medical training.
For health services and research organisations, this creates a gap between knowledge and understanding — limiting the ability of people to engage with their own health information and make informed decisions.
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Educational Animations developed a series of short animations that translate eGFR from a clinical metric into a clear, visual concept.
Using simple metaphors — such as gauges and graphical indicators — the videos connect abstract numbers to intuitive understanding.
The series structure breaks the topic into focused segments, allowing viewers to build knowledge progressively.
Designed for use across patient education, community health communication and research dissemination, the animations support consistent messaging across multiple contexts.
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The animations provide health services and research organisations with a practical knowledge translation tool that makes kidney health information accessible and meaningful.
They support audiences to:
understand what eGFR measures
interpret what different levels mean
connect clinical information to real-life health decisions
The project demonstrates how animation can bridge the gap between research and practice — turning complex medical information into communication that people can understand and use.
This project demonstrates how short, focused animations can make complex medical information accessible to a broad audience.
Watch the eGFR series on the Educational Animations youTube Channel