Online gambling is increasingly reaching people through mobile phones, often disguised as harmless games or opportunities to win money.

Many people are unaware that online pokies are illegal in Australia, and that these platforms are frequently operated by criminal organisations overseas. The combination of constant phone notifications, persuasive design and low awareness creates a high risk of financial harm for individuals and families.

Communicating this risk requires more than written information. The message needs to be immediate, memorable and grounded in everyday experience.

Educational Animations developed a story-driven song and animation built around a familiar trigger — the “beep beep buzz” of a phone notification.

The narrative draws audiences into a recognisable moment of temptation, showing how quickly curiosity can lead to loss. Through rhythm, repetition and simple language, the animation communicates key ideas:

• online gambling platforms are illegal in Australia

• operators are often overseas criminals

• money lost is unlikely to be recovered

The story moves from temptation to consequence, before offering clear alternatives — ignore the alerts, disconnect from the apps, and focus on family, community and real-world activities.

A short follow-up explainer reinforces the message in Yolŋu Matha with practical actions such as turning off notifications, ignoring messages and not engaging with gambling apps.

The project provides an engaging resource to raise awareness about online gambling risks and scams.
Designed for use in financial literacy workshops, and for broadcast across First Nations TV and social media channels, the piece is built to reach audiences in multiple contexts.

By combining storytelling, music and practical guidance, the animation helps audiences:

• recognise online gambling as a scam and legal risk

• understand how manipulation and temptation work

• take simple steps to protect their money and wellbeing

The song format makes the message easy to remember and share, supporting conversations within families, communities, and facilitated learning environments.

Client Reflection:
As part of an online gambling harm reduction project, ALPA engaged Michael Roseth from Educational Animations to develop an educational song and animated video.

From day one, Michael embedded himself within the project team and engaged directly with remote Indigenous community members to better understand the underlying causes and challenges surrounding the issue.

His ability to immerse himself in the subject matter and deeply understand the communication challenge made the production and review process seamless.

The final video exceeded engagement benchmarks, generating more than 50 referrals within the first week of distribution.

I look forward to working with Michael again on future projects and could not recommend him more highly as a creative partner and storyteller.

Eddy Alder, Community Engagement Manager